Marketing without strategy…

is like building a skyscraper without an architect.

Too many businesses approach marketing in a hit-and-miss fashion, just throwing up a website or putting out a brochure that might be pretty but isn’t effective. They engage designers but ignore strategy. And then they wonder why their marketing doesn’t seem to be delivering results.

Marketing is the art of telling something ordinary in an extraordinary way.

Whether it’s a brochure or a Facebook update, the cardinal rule of marketing is to GET THEIR ATTENTION – which is increasingly difficult, when everybody is receiving 4000 marketing messages every single day (that’s a real stat).

Whether you are looking for internet, digital or traditional marketing and advertising, we are a full service agency that will put your brand in the spotlight – with the right audience, at the right time, on the right channels.

Before setting up our own marketing agency in Brisbane, we had careers in senior positions at a range of businesses, large and small, including Microsoft. 

Our clients range from early startups to larger public companies across a wide range of industries. 

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STEP 1


WORKSHOP

Our engagements normally start with a chat over a coffee. If that goes well, we usually run a one day workshop with your key team to discuss what you are currently doing with your marketing, what you’ve done in the past, and where you’d like to be in twelve months.

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STEP 2


STRATEGY

Before you leap into producing new marketing materials, we highly recommend writing a marketing strategy that will tell us more about who your customers are, what they need to hear, what your competitors are telling them, and how you can get their attention. 

We will create a marketing strategy to fit your requirements – and your budget.

Our marketing strategies start with primary research on your industry, your customers, your competitors and analysis of trends affecting your opportunity. We use this information to work out how to best position your brand and then design a series of campaigns to help you get your message you to the right people, in the right channels, at the right time. 

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STEP 3


CREATIVITY

While our forte is marketing strategy, we have a large team of trusted creative directors, graphic designers, web developers, video producers, animators, copywriters, journalists and photographers, that we will work with to produce marketing assets for you. Or you can use your own team. We’re flexible. 

You just focus on running your business and we’ll worry about the creative stuff.

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