We write step-by-step marketing strategies for businesses large and small.
Like most things that appear simple from the outside, writing a great marketing strategy is actually quite difficult. Perhaps that’s why so much marketing is poorly executed.
We believe a great marketing strategy should do FOUR THINGS:
1. It should bring a Zen Master level of clarity and focus to your message. People are crazy busy these days and you only have a few seconds to get their attention. If you can’t deliver your message effectively in three words, you’re probably missing out on business.
2. It should build a marketing engine that will deliver that message to the right people on a consistent basis. Most business marketing is ad hoc when it should be something that you execute day-in, day-out, as reliable and methodical as every other part of your business.
3. It should generate leads. If you don’t know whether or not your marketing is working for you, then chances are it isn’t.
4. It should keep your brand in the front of your customer’s minds. So when they are ready to buy, you are the first business they think about.