January 2, 2018

Australian Businesses Suck At Customer Service

Okay this study might be a few years old, but do you think things have changed for the better since 2014? It’s not just me then […]
November 28, 2017

The Common Marketing Mistake Businesses Make

I took one of my interns out to a meeting yesterday and afterwards we got talking about the most common marketing mistakes businesses make. I’d have […]
September 14, 2017

Today’s Branding Lesson

It doesn’t mean much to us in Australia, but the lesson is still relevant. U.S. start-up Bodega launched yesterday to “internet outrage” (according to the LA Times) […]
July 13, 2017

Three Magic Words That Will Make You A Better Marketer

I hate clickbait more than anyone and I rarely click on it. The very fact that a “news” site is using a clickbait title is enough […]
June 22, 2017

The Decline Of Yellow Pages

My mate Jim, who runs an SEO firm in Melbourne, posted this image to Facebook today. It’s from Google Trends, showing the decline in searches for […]
June 12, 2017

Net Promoter Scores vs Customer Satisfaction

Help me make sense of this. According to a recent Roy Morgan survey, Big Four bank customer satisfaction is high – unless you look at their […]