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Teddy Goff was the Digital Director for President Obama’s 2012 campaign.

He has some terrific advise for anyone who wants to market an idea, from a business to a Presidential candidate – “Don’t Be Lame”. Unfortunately, most businesses are completely conservative in their approach to marketing and therefore most of what they produce break Teddy’s rule. Listen to Teddy’s story about how they attacked Romney’s tax plan.

via Big Think

 

by Cameron Reilly