Some good advice from Gabby Leibovich, co-founder of online group buying site CatchOfTheDay, about how to use Facebook.
Many business we talk to are still scared of getting public feedback from their customers. I’ve always had the view that getting negative feedback in public can be a positive thing for a business – IF you handle it correctly.
Let’s face it – customers don’t expect your business to be perfect 100% of the time. That’s just not realistic. What’s important to me as a customer isn’t that the businesses I deal with are perfect – what matters is that when they screw up, they will do their best to fix it. And how do I know they will do that? By seeing them engage with customers on their social sites.
Turn that negative into a positive! Turn that unhappy customer into an active advocate!
Of course, in order to do that, your business needs to have the right systems and strategies in place for handling customer feedback. And you need to genuinely care about happy customers.
by Cameron Reilly