Steve Sammartino (or just @sammartino for those in the know) is one of my favourite people. Not just because he is a financial mastermind, but also because he’s a visionary marketer. He was the founder of the startup “Rentoid”, has a successful Start Up Blog, and lots of other crazy projects, like TomCar.

Now he’s written a book about how marketing has changed forever (“The Great Fragmentation“) and you should read it.

I recently chatted with Steve about how audience attention has fragmented and how that changes how to market a business.

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