Don’t Bullshit Me

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This week’s example of bad marketing practices comes from OptinMonster.com and it’s an example of brand damage caused by bullshitting.

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Don’t tell me your highest revenue package is your “Most Popular”. I don’t believe you and straight away we have brand damage. I suspect you posted that there to try to get me to purchase the top package and not because it’s actually your “most popular”. So where does that leave us? If I can’t trust you to be honest with me in your marketing, how can I trust you to build and support great software?

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