Here’s the second video we produced recently for our client Mobicon Systems, who make a machine that moves shipping containers, a lower-cost solution than the usual reach stacker. While the first video was designed as a quick overview with some customer testimonials, this video has more detail on the operation of the machine, and is designed as “Part II”. Kind of like The Godfather Part II but with less killing. Note the use of “Sherlock graphics” to make it a little more visually engaging. Our challenge with these videos was to make a large piece of heavy industrial machinery sexy but not too sexy, because, after all, it’s a large piece of heavy machinery, not a Ferrari (the videographers originally suggested using a smoke machine on set but I said “ahhh no”).