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If you haven’t seen this clip yet, watch it and tell me you don’t want to see the film. A great example of how to sell the sizzle and not the steak. Customers need to know how they will feel when they use your product.

How many times have we had clients want to add more bullet points to a half-page ad? They want to communicate everything about their product (the steak) instead of sell the sizzle (the experience).