We recently produced a podcast series for UrbisPro, a company that offers a complete range of property search information services to property planning professionals. The podcast, “The Field Book”, was conceived as a podcast about surveyors for surveyors. We were commissioned to interview some surveyors, get them to tell us what they think about their profession, and maybe share a yarn or two. It’s a great concept for a business podcast. Instead of promoting their products and services, UrbisPro decided to produce content that would be enjoyable and engaging for their audience, allowing them to tell their own stories. Surveyors often spend a lot of time in their trucks, so instead of listening to talkback radio, they can now listen to their colleagues tell stories from the field. Season one is up now.