It’s Not About Your Product

Mother Marketing Brisbane are happy to welcome new client Land Solution Australia.
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It’s natural to want to talk about your product or service. But as I was recently explaining to someone, nobody cares about your product or service. They really don’t. What they care about is what your product/service will DO for them. So why not talk about that instead?

Here’s Apple’s first iPod commercial from 2001. How much time do they spend showing the product?

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