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Today’s Branding Lesson

Today’s Branding Lesson

It doesn’t mean much to us in Australia, but the lesson is still relevant. U.S. start-up Bodega launched yesterday to “internet outrage” (according to the LA Times) and obviously didn’t do the right market research before coming up with their...
White Out

White Out

Labor’s Australians First ad is a classic example of what can happen when you create a campaign without having a strategy behind it. The strategy would have asked important questions, like: Who is our target audience? What message do we want to communicate? What...
Stop Polluting With Shit Advertising

Stop Polluting With Shit Advertising

We’ve spent the last five years telling clients that most marketing sucks because very little thought or strategy goes into it. Whenever we say this in front of a marketing audience, of course, we get booed. So it’s nice to see someone else say it. And not...