bad marketing

September 14, 2017

Today’s Branding Lesson

It doesn’t mean much to us in Australia, but the lesson is still relevant. U.S. start-up Bodega launched yesterday to “internet outrage” (according to the LA Times) […]
May 8, 2017

White Out

Labor’s Australians First ad is a classic example of what can happen when you create a campaign without having a strategy behind it. The strategy would […]
March 6, 2017
woolworths anzac fresh in our memories shit advertising

Stop Polluting With Shit Advertising

We’ve spent the last five years telling clients that most marketing sucks because very little thought or strategy goes into it. Whenever we say this in […]
November 24, 2015

It’s Not What You Say, It’s How You Say It

As this video shows, if you say something with enough confidence, it sounds believable.
June 21, 2015

Don’t Bullshit Me

This week’s example of bad marketing practices comes from OptinMonster.com and it’s an example of brand damage caused by bullshitting.   Don’t tell me your highest revenue […]