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Marketing A Monument

Marketing A Monument

Why do we feature images of monuments across our site? It’s more than just aesthetics. It’s a lesson and a reminder. How much marketing do you think Paris needs to do to get tourists to visit the Arc de Triomphe? How much does Rome need to do to get people...
Doughnut Time Doh!

Doughnut Time Doh!

News is that Brisbane’s Doughnut Time is closing half its stores and hasn’t paid its employees in weeks. I admire Damian Griffiths’ style but did he really do any market research on whether or not people wanted to pay $8 for a doughnut? I’m a...

Even The Mighty Fall

SBS:¬†Why Starbucks just can’t crack the Australian market I’d be fascinated to know what Starbucks executives tell themselves about why they failed to penetrate the Oz market. There’s a book in there somewhere. I remember telling American business...

3 Lessons From Napoleon On Strategy

As my friends know all too well, I have a bit of an obsession with Napoleon (the Bonaparte, not the Dynamite). This obsession has served me well – I met my beautiful wife at a Napoleon conference in his home town of Ajaccio, Corsica. These days I tend to think...