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Does Advertising Work?

We’ve always told clients that advertising is what you do when you don’t have any better ideas. It’s slightly facetious, but we do know that the data says that advertising is becoming less and less effective as a channel. And this guy seems to agree...

How To Get The Print Media To Run Your Story

Do you want to get the print media to write about your business? While advertising in print media has a declining value proposition,┬áit still often has a place in the marketing mix. We don’t recommend relying on it to drive brand awareness or leads, but...