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The Secret To Successful Direct Marketing

The Secret To Successful Direct Marketing

I’ve written about this beforeĀ (and here) but it’s worth repeating. If you’re a business who markets to other businesses, and your list of highest priority customers is less than a few thousand, one of your best marketing tactics is going to be...
Deck Of Cards

Deck Of Cards

The challenges we face when designing a piece of direct marketing (aka “the asset”), whether it’s digital or print, is to achieve the following set of objectives. A. The asset will get to the person and not get intercepted by a gatekeeper. B. The...