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Shot On iPhone

Shot On iPhone

I’m always talking to marketing clients about the need to condense the unique value proposition of their business down to “three words and a picture”, because that’s about all the time you have to communicate your message in a piece of...
Selling Your Attention

Selling Your Attention

My mate (?) Mark Pesce, Australian futurist, journalist, entrepreneur, inventor and all-round amusing fellow, has launched the world’s first Cryptocurrency “Professional Attention Token”. WTF is that, I hear you ask? GOOD QUESTION. According to Mark:...
Write Your Manifesto

Write Your Manifesto

Lately one of the first things we’ve been getting our new clients to do is to write their manifesto. What’s that? It’s somewhere in between a vision statement and customer promise and it’s a quick way to help us determine what your unique value...