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The #1 Social Media Mistake

The #1 Social Media Mistake

This is a common problem I see businesses making all the time. They put time and energy into social media without really having a clear objective for why they are doing it. They’ll say “we’re putting out one Instagram post a day”. Great, I say....
Shot On iPhone

Shot On iPhone

I’m always talking to marketing clients about the need to condense the unique value proposition of their business down to “three words and a picture”, because that’s about all the time you have to communicate your message in a piece of...
Tell Me A Story.

Tell Me A Story.

Brian Dunaway asks craft brewers to think about what a brand really means. Please, for the love of God, tell me a good story. Let me know why I should like you. Long before I taste your beer. Humans spent hundreds of thousands of years sitting around campfires in the...
Designing The Monitum Brand

Designing The Monitum Brand

It’s not every day that we get invited to help a client design a new brand for a new business, and so we were excited to work with Lee Hellen to project manage designing the logo and building the website for his new business, Monitum. Read more. Author: Cameron...
Business Podcasting with Henry Rollins

Business Podcasting with Henry Rollins

It’s nice to see Mercedes jumping on the podcasting bandwagon with their new series “Tough Conversations” hosted by punk rocker and author, Henry Rollins. My farmer mate Oscar gave me a heads up about this series a few weeks ago with he spent the...