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Completely Ignore Technology

I totally agree with this statement from Mark Cameron: Digital marketing isn’t about social media, ‘big data’ or marketing automation. By themselves these things are just smarter spam. Rather it’s about understanding how your customers interact with every digital...

Top Australian Mobile Phone Brands

We’re doing some strategy work for a client who is a mobile app vendor, so we’ve been boning up on mobile usage in Australia. This is an interesting table, about a year old, courtesy of AIMIA. I remember when it seemed like EVERYONE had a Sony Ericsson...