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Remarketing Drives ROI

This interesting benchmark study from 2014 seems to confirm what we’ve seen ourselves over the years – using online ads to keep your brand in front of people who have visited your site or called your call centre or office (aka ‘remarketing‘)...

The Scotchloks Incident

What are the ingredients of a great social media post? I recently did an interview with Michael MacArthur, Director of Qld Data & Fibre Industries, for our book on Australian marketing. QDFI are specialists in the fibre-optic and data communications industry....