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Burger King Are Brutal

Burger King Are Brutal

At least they are on Twitter. I was always taught *not* to criticise your competition. I guess the difference here is that everyone knows it’s all in good fun. Who did it first? Burger King or Wendy’s? If you have a friendly rivalry with one of your...
An Easy Tip For Improving Your SEO

An Easy Tip For Improving Your SEO

Most of our clients are constantly struggling to improve their SEO. Mostly because it requires constant effort that most people don’t feel like they have time for. And they often aren’t really comfortable writing lots of content. They might be able to push...
The #1 Social Media Mistake

The #1 Social Media Mistake

This is a common problem I see businesses making all the time. They put time and energy into social media without really having a clear objective for why they are doing it. They’ll say “we’re putting out one Instagram post a day”. Great, I say....
Social Media Done Right

Social Media Done Right

When you want to get your customers to like your Facebook page, be like Kara and Danny at DannyBoys! Make it easy (with a QR code and instructions) and provide an incentive. Their sandwiches and soups are great too. Author: Cameron Reilly of Motherlode (Marketing...

How To Deal With Complaints

What should you do if someone with 11,000 followers, who isn’t even a customer, complains loudly about you on Twitter? You’ve probably got three options: 1. Ignore them and hope they will go away and no-one was reading Twitter at the time. 2. Give them a...

Why Do People Share?

A common topic of discussion we have with clients is why people share certain kinds of content. When you are thinking about making a video or any other kind of marketing asset, and you hope that your customers will share it with their social networks, you need to...