CLIENT: Enable Advisory
CATEGORY: Direct Marketing
Recently we designed and produced this vinyl map of QLD for our client Enable Advisory. It’s A0 size, printed on vinyl, so it will be more sturdy than a paper map and can be rolled out on a boardroom table whenever it needs to be consulted. The map is overlayed with data about coal mining sites across the state.
How do you design direct marketing assets that won’t end up in the bin?
Enable Advisory help mining companies get better results.
Our job was to come up with a design for a direct marketing asset that wouldn’t end up in the bin, would get attention of the right people, and wouldn’t blow the budget.
Once the idea was settled on, we had to find partners who could get it produced. We selected design and print partners to collaborate with us on the delivery.
Sending out a direct marketing asset is just step one. The follow up is equally important. That comes down to having the right strategy.