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Marketing A Monument

Marketing A Monument

Why do we feature images of monuments across our site? It’s more than just aesthetics. It’s a lesson and a reminder. How much marketing do you think Paris needs to do to get tourists to visit the Arc de Triomphe? How much does Rome need to do to get people...
Shot On iPhone

Shot On iPhone

I’m always talking to marketing clients about the need to condense the unique value proposition of their business down to “three words and a picture”, because that’s about all the time you have to communicate your message in a piece of...
Henry Miller’s 11 Commandments

Henry Miller’s 11 Commandments

Useful for those of us that work on creative pursuits. Coincidentally I’m currently re-reading HENRY & JUNE.  I’m also working on coming up with a new name for a client’s business. Reading up on Jay Jurisich’s ZinZin approach for...