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Sell The Sizzle, Not The Steak

If you haven’t seen this clip yet, watch it and tell me you don’t want to see the film. A great example of how to sell the sizzle and not the steak. Customers need to know how they will feel when they use your product. How many times have we had clients...
Selling With Video

Selling With Video

Not enough businesses are using video as a marketing tool. People don’t have time to read long blurbs about your product or service – but they might watch 20 seconds of a video. Here is a customer testimonial video we recently produced for our client Mobicon Systems....

Even The Mighty Fall

SBS: Why Starbucks just can’t crack the Australian market I’d be fascinated to know what Starbucks executives tell themselves about why they failed to penetrate the Oz market. There’s a book in there somewhere. I remember telling American business...

This Is A Generic Marketing Video

We hate generic marketing. A regular part of our marketing analysis for clients is to take their website and compare it to five of their main competitor’s websites. If you took the logo and name of the company out of the websites, could a customer be expected to...