Video

If you haven’t seen this clip yet, watch it and tell me you don’t want to see the film. A great example of how to sell the sizzle and not the steak. Customers need to know how they will feel when they use your product.

How many times have we had clients want to add more bullet points to a half-page ad? They want to communicate everything about their product (the steak) instead of sell the sizzle (the experience).

February 18, 2016

Sell The Sizzle, Not The Steak

If you haven’t seen this clip yet, watch it and tell me you don’t want to see the film. A great example of how to sell […]
October 16, 2015

Selling With Video

Not enough businesses are using video as a marketing tool. People don’t have time to read long blurbs about your product or service – but they might […]
June 3, 2014

Even The Mighty Fall

SBS: Why Starbucks just can’t crack the Australian market I’d be fascinated to know what Starbucks executives tell themselves about why they failed to penetrate the Oz […]
March 26, 2014

This Is A Generic Marketing Video

We hate generic marketing. A regular part of our marketing analysis for clients is to take their website and compare it to five of their main […]