How do Australian businesses market their services? What works? What doesn’t? What do we love and what do we hate?
Is marketing changing and, if so, how?
Does advertising still work? Do agencies deliver value?
Is social media having an impact (really) or is it just hype?
Does the decline of newspaper readership impact on marketing?
Does anyone read email newsletters?
Does the marketing department drive leads for the sales team, or are they just an expense?
These are some of the questions we’re going to answer in the Motherlode Guide to Australian Marketing.
We’re on a mission to interview hundreds of small to medium sized businesses from around the country about what works for their business and what doesn’t; about what they like and dislike about how they are marketed to by their suppliers.
Never before has a book like this existed in Australia. We intend it to be THE guidebook for Australian businesses owners.
As we go, we’ll be blogging excerpts from interviews and providing some audio and video podcasts. If you think your business should be covered, fill out the form below and we’ll be in touch.