Enable Advisory is a management consulting firm in Brisbane specialising in the mining industry.
Enable's marketing strategy centered on positioning them as a small firm with deep experience and skills.
1. Their logo was redesigned to more accurately reflect their position in the market.
2. Their website and other marketing artifacts were also redesigned.
3. A direct marketing campaign was developed to introduce them to senior management of mining companies.
The direct marketing campaign involved designing a map of all of the coal assets in QLD, printed on vinyl, and delivered to potential customers in a sleek black tube to make sure it got through the gatekeepers and was opened by the target.