Marketing Strategy

A marketing strategy will help you win more customers.
It will help you better understand your customer and how to articulate your value.

- What are their problems?

- How can you solve them better than anyone else?

We usually start by running a personalised one-day marketing workshop.

1. RESEARCH

The first step in producing a marketing strategy is to do some primary research.

We can’t recommend tactics until we know where you are right now.

To achieve this, we spend a serious amount of time researching the following:

Industry Analysis
We examine the trends affecting your industry.

Sales Analysis
We look at your sales history and compare it to industry trends.

Competitive Analysis
We analyse your competitors and their marketing.

Customer Analysis
If possible, we interview a range of your customers so we can better understand what they like and dislike about you and your competitors.

SWOT Analysis
We analyse your strengths and weaknesses to determine where your Unique Value Proposition might be found.

Analysis of your past Marketing Activities
We look at what you’ve been doing (online and offline) and look for ways to improve.

2. WRITING

Once the research has been completed, we write the first draft of the strategy.

This has several sections, including:

Brand Values
We map out what we think your brand values are and how to best articulate those to the customers.

Targeting Strategy
How to align your UVP with the right customers.

Positioning Strategy
How to position your brand against the competition.

Branding & Logo
Recommendations on how to strengthen your brand in the market.

Marketing Programs
An evaluation of the complete set of marketing channels (online and offline) and how to leverage them.

Implementation Plan
A project plan and Gantt chart for 4 x quarterly campaigns, broken down to a task level and with accompanying recommended budget.

Performance Evaluation & Monitoring
Tactics to measure the performance of the campaigns.

Our strategies usually run somewhere between 60 - 100 pages. Ninety percent of the document is customised to your business (ie they aren't cut & paste). Here's one we did recently.

3. REVIEW / FINAL DRAFT

Once we deliver the first draft of the marketing strategy, we expect to get feedback from you about any aspects you think are not going to work for your brand, industry or clients.

We will then integrate that feedback into a second and final draft of the strategy.

4. EXECUTION

After the strategy has been finalised, we will work with you to determine which aspects of it you can handle in-house and which need our assistance.

We will then provide a plan for how we will project manage the execution of the strategy on your behalf and create a budget for your approval.

Call us for a free chat today

Call us for a chat about your situation at no charge. We'll even come out and have a coffee with you to ask some questions. Make mine black, no sugar. You can get Cameron on 0498 015 853. Or click the icon to send us an email.