Monitum is Australia’s leading practitioner of Engineering Data Science.
Monitum is a new brand, developed by Motherlode in conjunction with our client.
Monitum is Australia’s leading practitioner of Engineering Data Science. We were engage to help them write their marketing strategy, as well as develop the brand, logo, website, video, etc.
It's not often we get the opportunity to launch a new brand from day one and we always enjoy the creative process.
We worked with the client to develop a range of names for the brand, eventually settling on one they preferred, Monitum, which is Latin for "warning".
We then engaged one of our creative director partners who helped develop a logo.
Then we developed their website and tagline: "Making Data Smarter".