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Case Study: Monitum

Monitum offers industry leading skill and local knowledge for real time structural and geotechnical monitoring that minimises project risk for designers, builders, and asset maintenance managers.

The idea for the business came out of a marketing strategy we prepared for another business run by the same owner. They then engaged us to help them develop the new brand.

1. The owner was providing a new set of services under the old brand.

2. We suggested he split these services off into a new entity. He agreed. It needed a name, a brand and a logo.

3. After a process of coming up with lots of options, the name MONITUM (latin for monitoring) was decided upon.

4. One the client had approved the name, we developed the logo, the plan for the website and produced a corporate video explaining the new service.

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Get in touch. We’d love to hear more about your situation.
13/9 Lackeen St

Everton Park QLD 4053

0498 015 853 (Cameron)
hello@motherlode.com.au

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