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Case Study: Mony Payments

Mony Payments is an online payments service delivered by Touchcorp.

During the early days of the development of the service, ASX-listed Touchcorp engaged us to help them develop a new brand.

1. Touchcorp was developing a new online payments service.
2. It needed a name, a brand and a logo.
3. As the value proposition of the new service was making payments easier, we came up with the brand “Mony – Money Made Simpler”.
4. One the client had approved the name, we developed the logo, website and wrote the marketing strategy.

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