Central to any marketing strategy should be a clear philosophy on marketing theory.This will inform our thinking when designing a strategy, a tactic and every individual piece of collateral.
Our philosophy is that marketing is about bringing the highest level of clarity and effectiveness possible to your communications with your customers. It is obvious that customers are extremely busy. It is also obvious that they are being saturated every day with thousands of attempts to get their attention from marketers. If our customers are having to choose which handful of pieces of marketing they receive on any given day they can afford to pay attention to, we need to strive to make sure that our marketing stands out.
Our marketing will conform to the following seven design principles:
Our marketing needs to stand out from what our customers are used to seeing – especially from our competitors. According to researcher Daniel Kahneman, our brains are designed to focus on things that run counter to what we are expecting to see.
Call To Action.
Everton Park QLD 4053