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[ut_toggle title=”Marketing Strategy” state=”closed”] What makes a great marketing strategy? At Motherlode we believe it starts with understanding your customer. What are their problems? How can you solve them better than anyone else? What are they willing to pay for having their problems solved? These are the fundamental questions that every business needs to be able to answer conclusively before their marketing strategy can truly work well. Understanding your customer involves conducting some market research – talking to your existing customers, talking to your prospects, and talking to lost customers. This is a function we can perform for our clients – they will often tell a third party things they won’t tell you directly. It also involves science! Just randomly producing marketing collateral isn’t really going to make your business the masters of your domain. For that, you need “Scientific Marketing”. Finally, it involves patience. Marketing isn’t magic – unless you’re Steve Jobs. For everyone else, it’s a process. It’s Gladwell’s 10,000 hours. Great businesses are continually testing various approaches to marketing, then measuring the results and improving their approach. If you do this day in and day out, month after month, year after year, you’ll be light years ahead of your competition. We will help you develop a marketing strategy that focuses on daily activities which, carried out patiently and with discipline over a year, will help your business stand out from the competition. [/ut_toggle]

[ut_toggle title=”Search Marketing” state=”closed”] How do you make Search work for your business? Make your website work for you. Okay, so most businesses have a website. That’s great. Unfortunately, most of those website are doing diddly-squat in terms of driving new revenue. They act as an online brochure – you give someone your business card and they might check out your website, which is great – but how is your site driving new business? A search strategy uses SEO (search engine optimisation) and SEM (search engine marketing) to drive brand new customers to your website. How did you end up on the Motherlode site? You probably Googled “marketing consultants in Brisbane” or something similar and the Googlez were nice enough to tell you about us. Do you think that happened by accident? Good luck? NO! It was a search strategy. Do you want a search strategy for your business that works just as well? Of course you do. Well… who you gonna call? [/ut_toggle]

[ut_toggle title=”Social Media” state=”closed”] What makes a successful social media strategy? It’s about conversations. The first mistake most businesses make with their social media strategy is that they try to use it to sell things. As an old sales coach once told us “telling ain’t selling!” Social media is best used to have meaningful conversations with your customers about their problems. Learn to ask excellent, open-ended questions. Then learn to listen. You might learn something new that you can use. It’s also about building communities. Imagine if you ran the biggest online community in Australia for your category of product or service? Would that be useful? Do you think you might learn something about how to meet the needs of your market? We build and manage communities for our clients. If you’re interested in having a podcast for your business, check out our Learn To Podcast course.  [/ut_toggle]

[ut_toggle title=”Small Business Marketing Packages” state=”closed”]If you run a small business and aren’t ready to invest in a complete marketing strategy, we offer a few packages that will get you on the right track with a minimal investment. These packages are designed to scale and develop in complexity as your business grows. MORE INFORMATION.   [/ut_toggle] [/ut_togglegroup]

[ut_one_half_last effect=”fadeIn”] We build and execute individual marketing strategies for medium-sized businesses who are too busy to do it themselves. A good place to start an engagement is our MOTHERLODE MARKETING REVIEW. This is a one-day engagement that allows us to perform a quick, scientific review of your current marketing. Using a 100-question framework that we have created, we will systematically review your business to provide you with a MOTHERLODE SCORE. This score will help us determine opportunities and weaknesses in your current marketing. [/ut_one_half_last]