What makes a successful social media strategy?
It’s about conversations.
The first mistake most businesses make with their social media strategy is that they try to use it to sell things. As an old sales coach once told us “telling ain’t selling!” Social media is best used to have meaningful conversations with your customers about their problems. Learn to ask excellent, open-ended questions. Then learn to listen. You might learn something new that you can use.
It’s also about building communities.
Imagine if you ran the biggest online community in Australia for your category of product or service? Would that be useful? Do you think you might learn something about how to meet the needs of your market? We build and manage communities for our clients.