Between the principle consultants of Motherlode, we have 40 years of developing marketing strategies.
We have worked in marketing for companies such as Microsoft, Data3, Ozemail, The GDP Group, as well as some smaller businesses.
Unfortunately lots of businesses don’t even have a current marketing strategy. They have been too busy doing the day-to-day to spend time thinking about how to position their business for the future. A solid marketing plan is often something that is on the “to do” list for way too long.
We start every client engagement by asking questions – LOTS of questions.
- What business are you actually in? (You might be surprised how hard this is to answer for many clients.)
- Where do you want to be in one year? Three years? Five?
- What does your target customer look like?
- What are you competitors doing better than you right now?
We need to ask these questions because any digital strategy is only as good as the marketing plan that it supports. Too many businesses throw money and effort at digital projects without knowing why they are doing it.